In 2025, more boaters than ever before chose Suzuki outboards — and the results speak for themselves.

Suzuki Marine closed the year with a record-breaking 55% share of the 4-stroke outboard market in South Africa, up from our previous high of 53.8%. That means more than half of all 4-stroke outboards sold were Suzuki.

In a competitive marine market, that kind of growth doesn’t happen by accident. It’s a clear vote of confidence in our brand, our products, and the long-term value Suzuki delivers on the water.

We didn’t just grow in 2025 — we strengthened our position as the market leader, setting new benchmarks for both sales and market share.

A Record Year for Sales

Alongside this milestone, Suzuki Marine also achieved its highest annual sales ever.

In 2025, 1,663 outboards were sold across Southern Africa, surpassing the previous record of 1,650 units set in 2022. These figures include both 2-stroke and 4-stroke outboards.

At a time when boaters are paying closer attention to reliability, fuel efficiency, and long-term ownership costs, these numbers tell an important story. Boaters aren’t just buying an outboard — they’re making a smarter choice.

That confidence is also reflected in our Customer Satisfaction Score of 95.6% in 2025, showing just how highly Suzuki owners rate our service and support.

Why More Boaters Are Switching — and GAINing

Choosing Suzuki means choosing the brand trusted by boaters across the country, with the reassurance of reliable parts availability, strong dealer support, and excellent resale value.

More and more customers are switching to Suzuki and GAINing more:

• G – Greater Reliability
  Proven engineering and durability you can depend on, season after season.

• A – Advanced Efficiency
  Class-leading fuel economy that keeps running costs down.

• I – Innovative Technology
  Smart, practical features that enhance performance and make ownership easier.

• N – Next-Level Value
  Long-term savings, strong resale value, and real peace of mind.

These aren’t just claims — they’re benefits Suzuki owners experience every time their outboard hits the water.

A Success We Share

This achievement wouldn’t be possible without the incredible support of our Suzuki Marine dealer network and the loyalty of our customers. Your trust is what drives our success, and we’re truly grateful.

If you’re thinking about your next outboard, now is the perfect time to see what more than half the market already knows. Visit your nearest Suzuki Marine dealer and discover what you stand to gain.

As we look ahead, Suzuki Marine remains committed to pushing forward — delivering innovation, performance, and even greater gains for the future of boating.

Thank you for switching, gaining, and growing with Suzuki Marine.

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